Concentration Area

Media and Narrative Formats

A rich dialogue between communication processes and acts is aimed to be established, as well as to account for their relationship with memory and oblivion, political and aesthetic actions that trigger discussions on the role of communication in activating the past in the present.

The understanding and reflection on the characteristics that media supports bequeath to expressive products is stimulated, motivating discussions on the poetic and aesthetic dimensions of objects, but also extrapolating the specific sphere of the products, and correlating the processes of social memory constitution with the field of affections and sensitivities.

In a context in which society is intersected by production and consumption logics that interweave with mediatization logics, it is extremely important to question how phenomena and expressions traditionally linked to very well-identified cultural matrices can be reconfigured in relations with ongoing mediatization – whether in the realms of sensitive experience or cognitive experiences of collective memory and identification. As a field of knowledge that incorporates these themes, UFRB's PPGCOM allows us to think about the interactional characteristics that mark such relationships in their unfolding of media products, cultural and/or artistic manifestations, and everyday social practices.